Elise Braat

General Manager    

Elise, who is based in the Netherlands, has joined the team of PanGenerika in 2009 as a part time Account Manager. After finishing her Public Administration studies at the University of Leiden in 2013 she stayed in the position of Account Manager on a full time basis, mainly dealing with all of its members and partners.

In 2014 she took over the General Manager position, and is now responsible for the day to day business and the contact with members. 


Ian Hatton

Regulatory Liaison

Ian, who is based in the UK and is a Pharmacist by training. He worked in the UK as a Pharmacist in hospitals and retail pharmacy for 13 years before moving to Saudi Arabia where he worked for 6 years in Hospital Pharmacy. Since then he has worked for a number of small and medium sized companies, both in a regulatory function and more recently in Business Development and Licensing strategies for European, South African and Middle Eastern partners. 

His background in science and regulatory affairs, plus the commercial experience in Business Development, enables him to make a contribution to PanGenerika as a liaison between our many suppliers of dossiers and products, and the licensees who market and distribute products through PanGenerika.

Liza-Jean Coetzer

Senior Consultant

Liza-Jean, who is based in South Africa, and is a Pharmacist by training, has over 10 years experience in the Pharmaceutical Industry.

Her background spans across various sectors of the industry, and her skills (amongst others) include those of Business Development and Marketing. In 2014 she joined the PanGenerika team as a Senior Consultant and is now the main contact for all our South African partners. 



PanGenerika | Splinterlaan 156A | 2352SM Leiderdorp | The Netherlands | T: 0031 718 2000 90